Nowadays there is a growing interest in healthier and more authentic food products. There is also concern that a food production system with the existing amounts of waste is not feasible in the long term.
Keep Food Simple identifies and supports initiatives to find alternatives in the production of food. Key points are the optimisation of existing processes, fewer auxiliary materials and better use of raw materials.
The priority for Keep Food Simple is a preventative approach: prevention is better than cure! By making better use of raw materials, more nutrients will be included in our food, thus limiting the need for extensive use of unnecessary ingredients and additives.