Annual message

Keep Food Simple in 2017 and 2018

The Foundation Keep Food Simple (KFS) was established in 2016. The objective of KFS is the development of nutritious and tasty food by more effectively using the nutritional potential of agricultural raw materials, therefore decreasing the dependence on additives, reducing the amount of waste and promoting low CO2 and water footprints. KFS will identify promising ideas, support progress and promote the application of such results in society.

In 2017 multiple activities took place in a variety of projects, in communication through our website and presentations and in the participation in national and international networks. Also a detailed five-year strategy was formulated and approved by the Board.

As of January 1st, 2018 the Foundation Keep Food Simple has obtained the ANBI status which means that the Dutch Tax Administration has officially designated us as a Charitable Institution. This is of great importance for those who wish to financially support our work.

The main focus of the projects is on leafy vegetables, root and tuber vegetables, fruits, grains and related food products. In cooperation with Maastricht University, Campus Venlo, further work was done on new products using parts of the artichoke plant that are currently wasted; also support was given to a new business for the production of pasta products based on oat bran. Active support was given to the implementation of authentic bread-making in modern industrial baking technology. After a successful workshop on the potential of food fermentation in late 2016, organised in cooperation with RABO Bank HQ, follow up feasibility studies have been done in cooperation with Wageningen University and HAS Applied Sciences in Den Bosch; this has led to further projects.

In spring 2017 the website was launched. The website gives information on actual activities, new and existing projects and presentations in the rapidly expanding KFS network. The website is well visited and has already led to new contacts and initiatives.   As a part of the anniversary of Nicolas Appert (the association for food technology students) In September 2017 in Wageningen, KFS made a presentation to an audience of 300 BSc, MSc and PhD students which was well-received.

Keep Food Simple underlines the importance of the active application of results of its projects. It is expected that not just young start-up companies but also established businesses will be interested. These will be asked to sponsor the work of Keep Food Simple in order to make future projects feasible. The results of these projects are considered public knowledge and will be presented on our website.

A five-year strategy was approved by the Board whereby step by step KFS will develop a portfolio of 20 -25 projects, will grow its professional network , will be supported by an active group of sponsors and will produce concrete results.

Finally, a summary of the main activities of KFS in 2017 and 2018:

  • Extending  the project portfolio , with special focus on the possibilities of fermentation.
  • Increasing co-operation with partners in our network.
  • Establishing an acquisition programme to increase the number of sponsors.
  • Co-operation with relevant programmes such as the Food Sustainability Initiative.
  • Creating an Advisory Board.